Partner with The Ben’s Winter Wonderland Ice Rink

Returning this holiday season from November 1st – January 3rd, the Winter Wonderland Ice Rink has become one of downtown West Palm Beach’s most anticipated seasonal traditions!

Through sponsorship your brand will have the opportunity to:

Connect with a highly engaged audience throughout the holiday season
Receive exposure across event signage, digital marketing, social media, public relations, and on-property activations
Entertain clients, reward employees, and host guests through exclusive hospitality experiences
Align with a beloved community tradition at one of West Palm Beach’s premier luxury hospitality destinations

We offer a variety of sponsorship levels and custom partnership opportunities, including title sponsorships, branded experiences, hospitality events, on-site activations, product sampling, and more. We’d be happy to tailor a package that aligns with your marketing objectives and budget.

We would love the opportunity to discuss how you can help bring this beloved tradition to life and create a meaningful partnership this holiday season.

Please contact Michael Dutton, Director of Sales and Marketing, for more information michael.dutton@TheBenWestPalm.com

561-655-4001

Make Your Mark on The Ice

The Ben Winter Wonderland Ice Rink

West Palm Beach’s Premier Holiday Destination · November 1, 2026 – January 3, 2027

2026–2027 SPONSORSHIP OPPORTUNITIES

Presented by The Ben, Autograph Collection

Sponsorship Opportunities

ABOUT THE ACTIVATION

Holiday Tradition

For two consecutive seasons, The Ben’s Winter Wonderland Ice Rink has transformed downtown West Palm Beach into a seasonal gathering place unlike any other in South Florida.

Set against the backdrop of the Intracoastal Waterway and the city’s vibrant downtown district, the activation welcomes residents, visitors, families, corporate groups, and holiday travelers for weeks of memorable experiences.

What began as a holiday attraction has become one of the most anticipated seasonal activations in Palm Beach County.

THE OPPORTUNITY

Why Sponsor The Ben Winter Wonderland Ice Rink?

Reach a Highly Engaged Audience

Connect with local residents, hotel guests, seasonal visitors, families, and corporate groups throughout the holiday season.

Weeks of Brand Visibility

Enjoy continuous exposure across event signage, digital marketing, social media, public relations, and on-site experiences throughout the activation.

Create Meaningful Customer Connections

Engage directly with attendees through activations, product sampling, VIP experiences, and interactive brand moments.

Align with a Beloved Community Tradition

Become part of one of downtown West Palm Beach’s most anticipated holiday experiences.

Entertain Clients & Reward Employees

Access VIP hospitality opportunities, private skating experiences, and event tickets for guests, clients, and team members.

Amplified Marketing Exposure

Benefit from inclusion in advertising campaigns, email marketing, influencer partnerships, media coverage, and social promotion.

WHAT YOU RECEIVE

The Benefits

Open daily throughout the holiday season, the rink delivers more than six weeks of continuous brand exposure in the heart of downtown West Palm Beach. In 2025, the experience welcomed over 30,000 skaters and drew tens of thousands of spectators to the waterfront.

Beyond on-site attendance, the Winter Wonderland display generates an estimated 20,000 additional pedestrian and vehicle impressions each day, further extending sponsor visibility throughout the season.

A multimedia marketing campaign that runs from October – January provides even more valuable exposure to your brand during the holiday season.

We couldn’t accomplish this without our sponsors. Benefits include complimentary skate passes, on-site activations, sampling opportunities, hospitality experiences, VIP events, and employee and client entertainment.

Benefit packages can be customized to fit the specific needs of our Title, Presenting, and Gold sponsors.

Marketing Exposure

Sponsors receive visibility through:

Event Website
Digital Advertising
Organic Social Media
Paid Social Campaigns
Email Marketing
Public Relations Outreach
Influencer Collaborations
On-Site Signage
Event Photography
Broadcast Opportunities

EXCLUSIVE CATEGORY RIGHTS

TITLE SPONSOR

$150,000

Sponsorship Application

Download Brochure

Sponsorship Benefits

Naming rights: “The Ben Winter Wonderland Ice Rink, Presented by [Sponsor]“.
Digital signage throughout The Ben.
Primary logo placement on site, including rink signs and perimeter banners, including the rink entrance with Your logo at the center.
Opening Night recognition with PA announcement.
Inclusion in all press releases and media outreach highlighting our partnership.
Branding on our ticketing website and guest tickets.
Exclusive Spruzzo Rooftop cocktail reception for up to 175 guests, followed by a festive dinner with DJ.
100 skating admissions and 50 VIP hospitality passes.
Featured placement on all marketing materials.
Dedicated social media spotlight campaign.

As our Title Sponsor, your brand will receive premier visibility throughout the event, with prominent exposure across digital marketing campaigns, on-site signage, and media coverage. Your logo will be featured at the main entrance and on the ice rink itself, creating a memorable brand presence from the moment guests arrive.

EXCLUSIVE CATEGORY RIGHTS

PRESENTING SPONSOR

$100,000

Sponsorship Application

Download Brochure

Sponsorship Benefits

Naming rights for the Main Tent with logo prominently displayed.
Email placement and PR inclusion highlighting our partnership.
Premium logo placement including on rink signs and perimeter banners.
50 skating admissions and 25 VIP hospitality passes.
Logo prominently displayed on our ticketing website and guest tickets.
Featured website profile and marketing inclusion.
Private holiday Spruzzo cocktail reception for up to 100 guests, on a preferred date.
Opportunities for online activations including email marketing and social media contests.
Dedicated social media campaign.

SIGNATURE ACTIVATION SPONSOR

GOLD SPONSOR

$50,000

Choose your activation:

Holiday Market Sponsor
Ice Rink Lounge Sponsor
Skate Rental Sponsor

Sponsorship Application

Download Brochure

Sponsorship Benefits

Naming rights to sponsored area with logo prominently displayed.
Premium logo placement including on rink signs and perimeter banners.
Logo prominently displayed on our ticketing website and guest tickets.
Dedicated social media campaign.
Email placement and PR inclusion highlighting our partnership.
50 skating admissions and 25 VIP hospitality passes.
Featured website profile and marketing inclusion.

PARTNER TIERS

SILVER AND BRONZE PARTNERS

SILVER PARTNER

$25,000

Package of 8 custom signs of your choice. Choose between our in-rink banners or perimeter banners facing the hotel entrance or Flagler Drive.
Your company logo on our ticketing website.
Website recognition and PR inclusion.
Social media mentions.
Opportunities for online and on-site activations for your brand.
25 skating admissions and 15 VIP hospitality packages.

BRONZE PARTNER

$15,000

Package of 6 custom signs of your choice. Choose between in-rink banners or perimeter banners facing the hotel entrance or Flagler Drive.
Website recognition and PR inclusion.
Social media mentions.
Opportunities for online and on-site activations for your brand.
20 skating admissions and 10 VIP hospitality packages.

Sponsorship Application

Download Brochure

A LA CARTE OPPORTUNITIES

SIGNATURE MOMENT SPONSORS

Exclusive naming rights to a single signature event within the season — an alternative to a full six-week partnership.

OPENING NIGHT SPONSOR

$25,000

Recognition at the opening day ribbon cutting.
PA announcement as our opening night sponsor.
Website recognition and PR inclusion.
Opportunities for on-site activations on the opening night for your brand.
Private skate session on opening night for 30 guests.

LUXURY AUTOMOTIVE SPONSOR

$25,000

Photo activation with Your luxury vehicle and Santa.
Vehicle display in our winter wonderland activation.
Package of 4 custom signs of your choice around the rink perimeter or facing Flagler Drive.

NEW YEAR’S EVE SKATE SPONSOR

$20,000

Exclusive year end celebration partner.
“New Year’s Eve on Ice Presented By [Sponsor]”
Branding on event countdown displays.
Recognition on all NYE promotional materials.
Reserved hospitality area for up to 30 sponsor guests on NYE.

Sponsorship Application

Download Brochure

COMMUNITY PROGRAM

COMMUINITY SPONSORSHIP TIERS

Accessible entry points for local businesses to align with the season’s most beloved holiday tradition.

COMMUNITY PARTNER

$10,000

Package of 4 custom signs of your choice. Choose between our in-rink banners or perimeter banners facing the hotel entrance or Flagler Drive
10 skating admissions and 10 VIP hospitality packages
Shared social media mentions and PR inclusion
Your company logo on our ticketing website

SUPPORTING PARTNER

$5,000

Package of 2 custom signs of your choice. Choose between our in-rink banners or perimeter banners facing the hotel entrance or Flagler Drive
2 skating admissions and 2 VIP hospitality packages
Your company logo on our ticketing website

FRIENDS OF WINTER WONDERLAND

$1,000

One custom sign of your choice. Choose between our in-rink banner or perimeter banner facing the hotel entrance or Flagler Drive.
Your company logo on our ticketing website

Sponsorship Application

Download Brochure

PROVEN TRACK RECORD